brief 3 Alexus F (Advertising Ethics)

      Brief 3.
                                         Advertising Ethics
                                                 Dove
      Dove is a personal care brand owned by Unilever originating in the United Kingdom, Dove products are manufactured in Argentina, Australia, Brazil, Canada, China, Egypt and many more. Created in 1957 Dove started off as a beauty cleansing bar today dove offers a wide range of products: Body Lotions (for babies as well), Shampoo (Baby Dove), Hand soaps and deodorants. www.unilever.com Dove is a brand we all love and trust especially if anyone like myself deals with sensitive skin. Dove makes these products for us who struggle with sensitive skin with having fragrance free soaps. I know from my own personal experience that it is hard finding a brand that has "natural" products that won't irritate my skin. Although, I stopped using Dove not just because of the insensitive campaign because the soap wasn't as "natural" as it's said. (We will get into that later.)

        But did Dove make one of the worst marketing advertisements in 2017? The brand posted a photo of an African American woman turning into a white woman after just using Dove once. Of course, this started a lot of uproars and in fact, I can't believe someone thought this would be a good marketing strategy. After Dove posted the picture on social media Facebook removed the photo but of course, the comments before they removed the post were very hurtful. While you had some people seeing nothing wrong with the Ad others felt that if Dove was trying to say "White is better or represents purity." However, the damage was already done with nearly 3K comments and tweets many users called for a boycott of Dove's products.

"ENOUGH! 
IS ENOUGH!@DOVE Needs to be an example of black boycott worldwide!!!!
They need to see the power of the black and brown money power"

- A Solider of Art (@SelinaNBrown) 
October 7, 2017   

  Do you see the problem with this ad? well, this one add didn't stop Dove for creating another ad that was very similar again with a black woman transiting to a white woman.  During this time, Dove said in a statement: "All three women are intended to demonstrate the "After" product benefit. we do not condone any activity or imagery that intentionally insults any audience." Do you believe them? I feel as a company you should always strive to put the best product out. You have to think of a great marketing strategy without being insensitive about Race, suicide, body shaming and etc. many celebrities stopped buying dove and made jokes about this ad as well.

   Why is Dove bad for your skin? "Dove is generally at a 7, which is neutral, but still too alkaline to be truly good for the skin. When you use an alkaline product on your skin, it changes the pH, damaging the acid mantle that protects the skin from damage." -www.etherealauraspa.com My personal experience with Dove soap I'm currently having to switch to baby soaps my skin is extra sensitive and I started to break out in red itchy bumps.